Pay per click Job Trends in Hampshire

Pay per click (PPC)
South East > Hampshire

The table below provides summary statistics and salary benchmarking for jobs advertised in Hampshire requiring Pay per click skills. It covers permanent job vacancies from the 6 months leading up to 1 January 2026, with comparisons to the same periods in the previous two years.

6 months to
1 Jan 2026
Same period 2025 Same period 2024
Rank 111 159 122
Rank change year-on-year +48 -37 +65
Permanent jobs citing Pay per click 14 2 3
As % of all permanent jobs in Hampshire 0.56% 0.073% 0.17%
As % of the Processes & Methodologies category 0.69% 0.090% 0.19%
Number of salaries quoted 14 0 3
10th Percentile £20,500 - -
25th Percentile £22,750 - £82,500
Median annual salary (50th Percentile) £43,500 - £85,000
Median % change year-on-year - - +172.00%
75th Percentile £56,000 - £87,500
90th Percentile £58,750 - -
South East median annual salary £45,000 - £40,000
% change year-on-year - - -11.11%

All Process & Methodology Skills
Hampshire

Pay per click falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in Hampshire.

Permanent vacancies with a requirement for process or methodology skills 2,018 2,230 1,609
As % of all permanent jobs advertised in Hampshire 80.75% 81.39% 90.90%
Number of salaries quoted 1,418 1,336 1,048
10th Percentile £27,250 £32,750 £29,000
25th Percentile £35,000 £45,000 £37,250
Median annual salary (50th Percentile) £50,000 £55,961 £52,000
Median % change year-on-year -10.65% +7.62% -5.45%
75th Percentile £63,750 £72,500 £67,500
90th Percentile £80,000 £82,500 £82,500
South East median annual salary £50,000 £57,500 £53,500
% change year-on-year -13.04% +7.48% -2.73%

Pay per click
Job Vacancy Trend in Hampshire

Historical trend showing the proportion of permanent IT job postings citing Pay per click relative to all permanent IT jobs advertised in Hampshire.

Pay per click job vacancy trend in Hampshire

Pay per click
Salary Trend in Hampshire

Salary distribution trend for jobs in Hampshire citing Pay per click.

Salary distribution trend for jobs in Hampshire citing Pay per click

Pay per click
Salary Histogram in Hampshire

Salary distribution for jobs citing Pay per click in Hampshire over the 6 months to 1 January 2026.

Salary histogram for Pay per click in Hampshire

Pay per click
Job Locations in Hampshire

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Pay per click within the Hampshire region over the 6 months to 1 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Farnborough - 7 £23,000 -
Basingstoke - 4 £54,000 -
Fareham - 2 £33,000 - 2
Eastleigh - 1 £32,500 -
Pay per click
South East

Pay per click
Co-Occurring Skills & Capabilities in Hampshire by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (21.43%) WordPress
Cloud Services
1 4 (28.57%) Google Ads
2 3 (21.43%) SaaS
3 1 (7.14%) Google Analytics
Development Applications
1 1 (7.14%) GCC
General
1 13 (92.86%) Marketing
2 6 (42.86%) Social Skills
3 3 (21.43%) Brand Awareness
4 2 (14.29%) Organisational Skills
Job Titles
1 7 (50.00%) Marketing Manager
2 4 (28.57%) Account Manager
3 3 (21.43%) Digital Marketing Manager
3 3 (21.43%) Senior
3 3 (21.43%) Senior Digital Marketing Manager
3 3 (21.43%) Senior Manager
3 3 (21.43%) Senior Marketing Manager
4 2 (14.29%) PPC Executive
5 1 (7.14%) PPC Specialist
Processes & Methodologies
1 13 (92.86%) Digital Marketing
2 12 (85.71%) B2B
3 11 (78.57%) SEO
4 7 (50.00%) Marketing Strategy
5 6 (42.86%) Analytics
6 5 (35.71%) Budget Management
7 4 (28.57%) B2B Marketing
7 4 (28.57%) Campaign Management
7 4 (28.57%) Stakeholder Engagement
8 3 (21.43%) Conversion Rate Optimisation
8 3 (21.43%) CRM
8 3 (21.43%) Customer Acquisition
8 3 (21.43%) Digital Strategy
8 3 (21.43%) Lead Generation
8 3 (21.43%) Problem-Solving
9 2 (14.29%) Competitor Analysis
9 2 (14.29%) Content Development
9 2 (14.29%) Multivariate Testing
9 2 (14.29%) Paid Search
9 2 (14.29%) Web Analytics
Qualifications
1 3 (21.43%) BPSS Clearance
1 3 (21.43%) Security Cleared
Vendors
1 8 (57.14%) Salesforce
2 7 (50.00%) Google
3 5 (35.71%) Pardot
4 3 (21.43%) HubSpot
5 1 (7.14%) Ahrefs